Spring/Summer 2017 Look Book and Photoshoot

Posted on 19 April 2017

(Shop our LOOKBOOK Here)

It feels like Christmas day when our new inventory arrives.  We've ordered the product so many months in advance that sometimes we've forgotten what a few of the items look and feel like.  It's always such a great feeling opening up those boxes to reveal the new seasons inventory.

Along with new items always comes our seasonal photo shoot with the talented Elizabeth Pettey.  We've been shooting with Elizabeth since the beginning.  We found her on instagram through one of our favorite brands that we carry, Jagged Culture.  She is a very talented photographer that shoots for Babiekins Magazine and top children's clothing brands.  We wanted someone who shoots with kids on a regular basis and knows how to talk to them and what to do to get their inner model to come out in the photos.  

(Ryder, from our Spring/Summer '16 Photo Shoot)

Most of our models are family or friends. but every once in a while we do get lucky with a professional.  In fact our last spring/summer photoshoot featured young Ryder who just a few months later was on billboards around the city and in store front displays at H&M.

Another thing we like to do is take photos outdoors which we usually shoot our Fall/Winter Lookbook in an outdoor location.  We feel like that lends to our visual aesthetic and branding of being this New York City based rock and roll inspired clothing boutique.  It's ironic though that Spring/Summer has to be shot inside because when the product arrives it's too cold to shoot outside in just a tee shirt and shorts or a little tank dress.

(Alyssa created this really cool Faux Hawk on Sophia)

This year we shot at a new studio in the LES called Studio LES and we couldn't be happier with our pics.  We always use a hair and makeup artist as well and Alyssa Loraine who comes highly recommended from Elizabeth has to be the absolute best.  She gets our rocker style and comes up with the best hair and makeup styles for kids.

(Photo of us with the band)

Our Spring/Summer '17 theme was #imwiththebrand.  Here are a few of our favorite pics...check out our Lookbook where you can shop the look by clicking the button under the photo.

This year we added a behind the scenes video as well and we are excited to share that with you in the near future, so make sure you check back with us for a peek at that.




Related Posts

More Posts


Leave a comment

All blog comments are checked prior to publishing

Sign-Up For Promos & Get 10% Off Your 1st Order!

Free To Join, Unsubscribe Anytime.

Search our store